Apparently there’s this new cool thing called “Book of the Face” or something, and anyone who’s anyone is “on” it.
At least, the level of cluelessness exhibited by the previous sentence seems to be about right for whoever wrote a current ad slogan for Summerfest – “It’s like Facebook only everything’s real” (or similar phrasing – oddly, I’m unable to find this ad now). Uh…how exactly is an 11-day music festival, with loads of people milling around, devouring enormous amounts of food and drink, etc. at all like Facebook? I get the feeling the writer had the sixth-generation photocopy of an idea that “ooh – on the internets no one knows what’s real and it’s all fake and stuff,” had read somewhere about Facebook, and slammed the two together. I mean, Facebook isn’t particularly notable as a venue for online music or talk about music, nor about food, or beer, or crowds of drunken people painfully underdressed. (Okay, it’s sorta the last one for a lot of people’s photo sections.) It’s about as relevant as “It’s like Twitter but there are more words” or “It’s like a banana but you don’t have to peel it.” Both true, both true…but — ?