you say tomato, I say too meta, let’s call the whole thing off

We went down to Ikea in Bolingbrook, Illinois today to buy furniture for the bedroom in our remodeled second floor, and across the road from the store was a big-box store with the puzzling name “Outdoor World.”

Consider the rather dizzying series of regresses implicit in that name. It’s indoors, and it’s not a world, but it’s called “Outdoor World.” The actual “outdoor world” is, well, outdoors from this store. Odder yet – the world we use to refer to nature, the wild, and so on – “outdoors” – carries its differentiation from the built, the artificial, the human-made, in the notion of “doors” (which side of them you’re on) – that is, in claiming to name the natural, the unmediated, its very name requires its opposite to be thought of first, as preceding the “natural” in some way.

I wonder if Jacques Derrida ever did any bass fishing?

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1 Comment

Filed under langwich

One response to “you say tomato, I say too meta, let’s call the whole thing off

  1. yellojkt

    And don’t even try to parse “Department of the Interior.”

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